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American Burger, a network with more than 25 units in Brazil, brought together characters from Mc Donald’s, Habib’s and Burger King. The action has the concept of Christmas as a time to put differences aside.
According to the network’s founder, Camila Guerra, the action symbolizes an important moment for the network. “Christmas is a moment of union and we would like to put the biggest players in the market in one place”, he says.
