The pieces, made in collaboration with the plastic artist Larissa de Souza, will be available in sizes PP to GG4
C&A, through its Mindse7 line, launched a clothing collection in partnership with plastic artist Larissa de Souza that aims to exalt the ancestral beauty of black women.
In addition to the prints of Larissa’s works, the collection is dedicated to embracing diversity and is included in pieces that will be available from size PP to GG4.
Her work is strong and relates to the current moment of behavior in which diversity and inclusion are unquestionable elements in the way we conduct our brand, said Victria Hollo, fashion coordinator at Mindse7 C&A.
For the new pieces, Larissa developed three works that gave rise to 20 models. The products of the Mindse7 + Larissa de Souza capsule will be available in selected physical stores, on the C&A app and e-commerce.
The collaboration reinforces the company’s strategy, called C&A Fashion Tech, through which the retailer aims to be a digital fashion company, with physical stores and emotional connection.
