There are 400 people and almost 30 different nationalities. A mix of cultures and talents that makes DAVID such a diverse and special company. To celebrate this moment, the 10th anniversary, the branch network, which today has six offices, presents a new visual communication. A new logo, much bolder. The figure of David Ogilvy – who inspired this launch a decade ago – remains. But now, the agency goes further. Looking to the years to come, it pays tribute to the professionals who, every day, help make one of the most recognized agencies in the world for their creative and innovative work.
Fernando Musa, Founder, Partner and Chairman, diz:
“This new moment celebrates everything we’ve built in a decade, our customers, the incredible work that’s been done with great ideas, our culture. The agency continues to draw inspiration from David Ogilvy and his entire legacy, but now we also want to honor the talents behind this great brand.”
For DAVID’s partner and Global CCO, Pancho Cassis, highlighting great ideas and people is a reflection of who we are and a strong trait of part of the Intimacy culture, which permeates the entire agency, and means that we are always close to each other, which includes our customers and partners. That is, there are six offices working as #OneTeam. “We respect the past looking to the future, talking about the magic that is making DAVID, such a diverse and rich mixture”, emphasizes Pancho.
The new visual communication brings the D in a main font (DAVID Headline), with the figure of David Ogilvy in the center. Created by the team of Saulo Rocha, CCO of DAVID Madrid, the updated identity still allows each person to print their own image on the logo, reinforcing what the new communication represents. From individual photos, the stylized profile of each one of hundreds of employees was arrived at.
The secondary typography used by DAVID was also replaced and is now HW Cigars. Email subscriptions, social networks, websites, institutional advertisements; in everything that DAVID shows its brand, the new visual communication will, as of today, be present. This includes the decoration of the offices, which were also renovated to adapt to the growth of the network and to receive people in a hybrid model.
In order to illustrate this new stage, the agency prepared a video that recalls the best moments of his 10 years. Iconic campaigns are present, such as Manboobs (Macma/DAVID Buenos Aires), Home of the Whopper and Moldy Whopper (BK/DAVID Miami), This Coke is a Fanta (Coke/DAVID Sao Paulo), The Wind Never Felt Better (Budweiser/DAVID Miami), Try Not to Hear This (Coke/DAVID Miami), Stevenage Challenge (BK/DAVID Madrid), among others, which helped the agency win 193 Lions (2 Titanium Lions, 9 GPs, 46 Golds, 51 Silvers, 85 Bronzes). In all, counting the most relevant awards in the world, there were 53 GPs – a historic milestone.
The agency still remembers its relationship with the Super Bowl and the pride of having created 9 commercials in 6 years for the Big Game halftime. A feat in the American market! All the achievements that generated a lot of news. 10 years of great news, as well as the arrival of new business and the expansion of the network, which started with offices in São Paulo and Buenos Aires (2012), followed to Miami (2014), Madrid (2019), Bogotá (2021) and , this year, New York (April). Saul points out:
“This new chapter in the DAVID story, which we are very happy to announce, represents, through the redesigned visual identity, a brilliant trajectory and the talent of everyone who is part of the agency, because, in fact, we are Irene, Fred, Will… we are DAVID. And with all that strength, we are more ready than ever for the challenges of the next 10 years.”
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