The World Cup usually increases consumer optimism and this year Black Friday will take place simultaneously. The expectation is that the biggest sporting event in the world will boost sales. According to research carried out by Nielsen, together with Toluna, 65.5% of people who intend to buy products on the date are football fans, while 87%, of those who usually make purchases, admire the sport. The initiative seeks to understand the point of view of consumers to help brands adapt their sales strategies.
According to GfK, the most cited items in purchase intent are beverages (34%), beer (21%) and TVs (19%). E-commerce sales are expected to reach R$6.05 billion, with the number of orders reaching 8.3 million this year, according to the Brazilian Electronic Commerce Association (ABComm).
According to data from Provu, 86.7% of shopkeepers will participate in Black Friday and intend to encourage the use of a specific means of payment. The survey shows that 51.8% will prioritize boleto or Pix in installments; 23.2%, credit card in installments; 7.1%, cash; 7.1%, Pix; cash slip (3.6%), digital wallets (1.8%), cash credit card (1.8%) and debit card (1.8%).
For the specialist Samuel Ferreira, CEO of Meep, the diversification of the means of payment is essential to achieve large numbers of sales. “Today it is essential that services provide numerous payment solutions to offer a customer experience that best suits your needs.”.
Pix should be the protagonist during the period, as it grants discounts to consumers. Technology recorded an increase of 20.3% in the last month of June, moving R$31.35 million against R$26.06 million in the previous month. “Innovation is needed. Reinventing yourself at all times and seeking solutions that facilitate payment processes is essentialSamuel ends.
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