The campaign “Changing a little, we change a lot” presents the network’s environmentally responsible initiatives
McDonald’s presented a new campaign that seeks to talk to the fans of the chain about a different subject than usual in their plays.
With the slogan “Changing a little, we change a lot”, Arcos Dourados is presenting the environmentally responsible initiatives that are part of the company’s strategy, called Revenue for the Future. The objective of the campaign is to bring customers closer to the company’s actions and invite them to make changes in their daily lives.
The video presents some of the initiatives taken by the company, such as recycling kitchen oil, using trays made from recycled organic waste, replacing plastic straws with paper straws and using certified paper packaging.
“The Mudando a little campaign, we changed a lot in the way we tell our customers a little about the initiatives that are part of the large operation that is behind the products they love so much. In addition to generating knowledge about our actions for sustainability, we invite them to take small attitudes that, when carried out by many, will make a big difference”, said David Grinberg, Vice President of Corporate Communications at Arcos Dorados.
