Professionals from Argentina, Brazil and Mexico make up the jury; 13 Brazilians will represent the country
Meta reveals the judges of the first Meta Video Awards, which will highlight the best uses of videos on Meta’s platforms. The jury will be composed of professionals from Brazil, Argentina and Mexico.
The complete list of names that make up the jury is available on the Meta website (here). Brazil will be represented by 13 professionals. Just them:
Cristina Farjallat, Meta’s business director for Latin America;
Daniel Wakswaser, vice president of marketing at Ambev;
Dilma Campos, CEO of Outra Praia;
Felipe Silva, partner and creative director from Ghana;
Fred Battaglia, director of marketing at Stellantis South America;
Hugo Viega, global chief creative officer of AKQA;
Ilca Sierra, chief experience marketing officer da Via;
Jssica Gomes, lder de creative shop mid market latam da Meta;
Joana Mendes, president of Clube de Criação;
Keka Morelle, CCO from WT Brasil;
Laura Chiavone, Brazil branch leader at Meta;
Pedro Cruz, founding partner and head of strategy at the Gallery;
Thaza Akemi, partner communication and content marketing lead do Ita.
Those interested in participating have until the 11th of November to submit the works, which must have been broadcast fully or partially on Meta channels – between June 1, 2021 and June 30, 2022, in Argentina, Brazil or Mexico.
The award is open to agencies, brands and content creators (linked to these companies). Registration is free and must be done in one of the two languages, Spanish or Portuguese, according to the participant’s country of origin.
In the submission phase, audiovisual materials must be presented translated or subtitled in English. They also have to be forwarded exactly as they were posted on Meta channels. The campaigns will be judged between November 2022 and January 2023. Those interested in participating will find the award regulations on the Meta website.
The jury will evaluate how the brand has translated the briefing, or the insight, into a creative campaign, using video solutions on Meta platforms, using the best practices that made it a reference in the industry, obtaining proven results, in addition to relevance to the audience. .
The award allows the same work to be entered in one or more categories. See the details of each of them below:
Full Funnel Video Strategy
Evaluates campaigns that use video as the main resource throughout the strategy to achieve business objectives – from planning, through awareness to conversion. One of the points under consideration will be the use of data as a premise for creating the campaign, in addition to the integration of the various video formats available on Meta’s platforms.
Creativity Using Video
The category focuses on campaigns that use new formats and creativity to connect people with brands in innovative ways. The jury will assess how the brand translates an idea into a campaign that mixes long and short video formats, such as Reels, augmented reality and virtual reality, with consistent results in terms of reach, interactions and conversations.
Diversity, Equity and Inclusion in Action
It will reward works that take a proactive stance for diversity, equity and inclusion, through inspiring video narratives that seek to raise awareness, reduce discrimination, create inclusion and empower communities. Among the aspects considered are: if the campaign is aimed at one or more underrepresented groups and if it had different teams in its production.
The works that stand out with gold in one of the award categories automatically compete for the Grand Meta Award. The idea is to award the Grand Meta Award to campaigns that have generated business results, using Meta’s video platforms, with an innovative strategy and the potential to be a source of inspiration and influence for the entire industry.
Fred Battaglia, Marketing Director of Stellantis South America and one of the judges of the Meta Video Awards, talks about the importance of the award for the market. We are in the era of attention scarcity and in this context creativity is everything. the only way to gain relevance with our potential consumers is to create a connection with them. The Meta Video Awards come to celebrate the achievements of the communication industry, reward the talent present in the market and encourage the production of quality content that entertains and at the same time promotes business growth, says the executive.
According to Meta, currently, short formats like Reels are the ones that contribute the most to engagement on Instagram. We are delighted to launch the Meta Video Awards and celebrate the creativity of brands and creators who never tire of surprising us every day. I can’t wait to get to know the works submitted and the way in which they explored the different possibilities of the platforms’ formats, said Laura Chiavone, leader of Brazil agencies at Meta”.
She also adds that the Meta Video Awards is a very important initiative for the company, and its main objective is to celebrate and value the community that contributes so much to the success of the platforms and the industry as a whole.
Applications can be made on the Meta website.