According to the agency, termination was by mutual agreement between the parties.
BETC Havas announced, this Thursday (3), the end of the partnership with Hershey’s Brasil. According to a statement, the closure took place by mutual agreement between both parties.
Lasting six years, the partnership built important campaigns in the recent history of advertising. In ‘HerShe’, made for International Women’s Day, the brand and the agency highlighted the English pronouns Her and She, which have always been present in the brand’s name.
The idea of the communication was to transform the packaging of the milk chocolate bar into a gallery for the dissemination of the work of musicians, singers, illustrators, poets and writers and several other women.
Another action, ‘One Word Dictionary S, brought up definitions of the word sisterhood written by women. The idea came during the process of creating the ‘Her for She 2022′ campaign, part of Hersheys’ HerShe empowerment platform.
“During this time, several records were achieved, such as the brand’s largest market share in the country and the number of hits to the site and engagement on social networks at unprecedented levels, in addition to winning countless awards at the main creativity festivals in the world”, he wrote. BETC Havas in note.
