With an eye on the developments and possibilities that the next evolution of the internet is bringing to the creativity ecosystem in Brazil, Meta presents today the Creative Minds Roundtable, initiative created to generate and share knowledge about the main trends and ongoing changes that new technologies linked to the metaverse are causing in consumer behavior and in society as a whole.
The project kicked off from a round of conversations that brought together a diverse group of big names who are at the intersection of the technology, creative and entertainment industries, developers and content creators in augmented reality (AR) and virtual ( VR). From the event, a series of videos was born in which participants mainly discussed the primordial role of creators to connect people and brands during the journey of building the metaverse — and the importance of the perspective of diversity and inclusion from the beginning.
Theo Rocha, director of Meta’s Creative Shop in Latin America, explains the idea behind the initiative:
“How to stay relevant in a universe where everyone can express themselves more creatively, where everyone can become creators with high potential to influence others? Thinking about helping brands navigate this new scenario, our idea was to listen and connect people who are a reference in this new creative ecosystem and bring very relevant perspectives on the impact of this movement on their realities. This change of dynamics in the industry will happen in an accelerated way, and we believe that the most effective way for us to help brands think about their role in this new scenario is in a collaborative way, taking into account different points of view.”
After this first stage, Creative Minds will remain active as a hub for innovation and fostering conversations about the future of the Brazilian creative industry in the metaverse, with other actions expanding the discussions in the following months. Participated in the first round of discussions, at the invitation of Meta: Eco Moliterno (Accenture Song), Gean Santos (Favela & Futuro), Konrad Dantas (Kondzilla), Luciana Haguiara (Media Monks), Nina Silva (Black Money), Nohoa Arcanjo ( Creator.LLC), Ricardo Dias (Adventures), Rodrigo Terra (Árvore) and Roberto Martini (FLAGXC). The project was moderated by consultant and journalist Cristina Naumovs and had the consultancy of Ricardo Silvestre, creator of Black Influence, Simone Kliass, co-founder and VP of XRBR, and Camila Yahn, journalist and specialist in fashion and innovation.
Below are excerpts from the speeches of the participants:
Eco Moliterno, Chief Creative Officer at Accenture Song for Latin America
“The idea of being creative, of having creative operations, professionals who work with it, brought us here. An entire industry creating new ways to reach consumers, to communicate (…). This was all coined and evolved from the work of creatives. From now on, we are talking about a space environment, in which you will have to create universes for people to visit, to be inside. For that you need to have someone who has the gift of being a creator.”
Gean Guilherme Santos, digital artist and creator of 2050.cco
“All this architecture, all the organization of this blockchain technology was made for us to organize ourselves in the real world. It was made to have an impact in the real world.”
Konrad Dantas, creator and founder of KondZilla
“Creators are a class that today produces content without having to go through anyone’s scrutiny, without having to have a degree. Is someone saying you can’t? Is anyone saying it’s going to go wrong? Nobody knows yet”.
Luciana Aguiara, Executive Creative Director at Media Monks
“They (creators) have the power of communication and construction of this world (of the metaverse) in their hand. The closer the brands are to these creators, the better for them, because the exchange is very big.”
Nina Silva, CEO of the Black Money and D’Black Bank movement
“Our intention is that in Web 3 we start at least from the same starting point. May we not bring the same structures that limit our power of action to new realities”.
Nohoa Archangel, Founder and Chief Growth Officer at Creators.LLC
“We need to train new developers, new programmers, software engineers. And since we have to train new people, why not train the minority audience until today, which did not have this access. A diverse audience to work on these new technologies and bring other views of culture”.
Ricardo Dias, founder of Adventures, Inc.
“Brazil can lead this in the world. Brazil is a country that will not put the passage to the metaverse as a barrier. On the contrary. I see Brazil adopting the metaverse with a voracity that perhaps we will not see anywhere else in the world”.
Ricardo Laganaro, Partner & Chief Storytelling Officer at ÁRVORE
“200 years ago, 100% of our attention was focused on the physical world. When TV came, we started to look a little more at a little window there that showed other things, virtual, digital, which were not what you saw in the physical world. And in the metaverse, when we have the glasses, we will replace or add additional layers to the physical world, which will only make things more natural and more integrated into our daily lives.”
Roberto Martini, Founder and CEO and Chief Creative Officer at FLAGCX
“In the past, we needed to be in the technology area, or programmers, or coders in some way to be able to access some specific places. Today you can build an entire universe by talking to a machine. At the end of the day, this is the most interesting part, because when it’s just the same people, we build the same universes. When we manage to democratize and have expressions from more places, this is creativity, because it ends up bringing originality too”.
Want to know more about the news? Don’t forget to follow the ADNEWS on social media and stay on top of everything!
The post Meta launches Creative Minds, an innovation hub to discuss the paths of the Brazilian creative industry appeared first on DNEWS.
