O Banco Bmg announced a new marketing campaign targeting Partner Football Club Cards. The campaign has several pieces, among them films of 60”, 30”, 15” with the five teams it sponsors – Corinthians, Atlético Mineiro, Vasco, Ceará and FC Barcelona -, bumpers Of 6″ and performance and display media pieces for digital platforms such as Facebook, YouTube, Google, TikTok, Yahoo and major portals.
In addition, the campaign will feature a team of influencers chosen to speak directly to the fans of each team. Sandoval Martins, vice president of Digital, Marketing and Commercial at Banco Bmg, says:
“Historically, Bmg is one of the main companies supporting sports in the country and, without a doubt, the bank that most participates in football sponsorship actions. Today, fans of our sponsored teams have the privilege of being able to open a digital account with the name of their favorite club and use cards with exclusive benefits and personalized in the colors of the team’s coat of arms.”
The campaign developed by fbiz aims to encourage the opening of digital accounts of partner clubs, focusing on some of Bmg’s differentials, such as: complete, free digital account, exclusive cards with cashback in credit and debit.
Fernand Alphen, CEO da Fbiz, diz:
“Bank advertising has recently awakened to a real Brazil, made up of a happy, diverse, fighting crowd, full of hopes and dreams, but Bmg has been working with it for almost a century. It is a great pride to launch a campaign entirely produced BY and FOR the customers of this great bank in a territory where the brand has a strong and historical involvement, football.”
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