Interbrand launched this Thursday (3rd) the Best Global Brands, with the ranking of the most valuable brands in the World, during the Web Summit 2022. Apple maintains the position number 1 for the 10th consecutive year, while Microsoft rose to the second place, overtaking Amazon.
Microsoft, Tesla and Chanel had the highest percentage growth year-over-year, all increasing their brand equity by 32%. Despite Tesla’s continued growth, it has failed to replicate the 184% increase in brand value it saw in 2021.
Airbnb, Red Bull and Chinese tech brand Xiaomi are the new entrants for 2022, with Uber, Zoom and farm machinery maker John Deere all dropping out of the top 100.
Top 10
Tech brands continue to dominate the rankings, making up the top five brands in the table.
With an 18% increase in brand value, Apple ($482.2 billion) remained at the top of the table. It is followed by Microsoft ($278.2 billion), which overtook Amazon ($274.8 billion) to be number two in the rankings. Google ($251.7 billion) retained its fourth spot.
The rest of the top 10 companies are: Samsung #5 ($87.6 billion), Toyota #6 ($59.7 billion), Coca-Cola #7 ($57.5 billion), Mercedes-Benz # 8 ($56.1 billion), Disney #9 ($50.3 billion) and Nike #10 ($50.2 billion) for the first time.
The top 10 brands represent 53% of the total value of the entire table
Valor do ranking.
The overall value of the ranking has reached the level of US$ 3 trillion – an increase of 16% compared to 2021 (US$ 2.6 trillion), the highest growth rate to date.
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