The singer will now be the poster girl for the entire Rexona 72h line. The action also has a squad of influencers, in addition to digital and OOH pieces.
Anitta became the poster girl for the entire portfolio of the Rexona 72h line. The partnership between the singer and the brand began in 2019, with the Rexona by Anitta line.
The new moment of the partnership is being marked by a film in which the artist puts Rexona’s effectiveness to the test in a choreography of Anitta’s level of difficulty.
In the coming months, the campaign signed by Energy BBDO will bring new pieces in digital and external media (OOH), in addition to a squad of influencers made up of Fbio Porchat, Paulo Andr, Arielle Macedo, Carol Borba, Ellen Valias, Fernando Fernandes and Jlia Mendes . Influencers will be challenged to learn a choreography from the singer, in addition to performing a battery of physical exercises.
There is no greater test of fire to prove the efficiency of an antiperspirant than the hectic routine of Anitta, who is always on the move and defying her own limits to go beyond, achieving cultural relevance all over the world”, said Viviane Ramos, director of Rexona marketing.
