The partnership between singer Lexa and Vult yielded new fruits. Now, the singer is signing a make-up and nail polish line with the brand, called “Top Hits feat. Lexa”, which pays homage to the years of Carioca’s career in music.
Created by AlmapBBDO, the campaign features the film “Faz Teu Sucesso, Faz Teu Hit”, which stars Lexa and tells all her story until she reached the success of her career as a singer. Before getting into music, Lexa started out as a clerk at a bakery.
The campaign music was also released together and, in addition to providing the beat for the commercial, it became a challenge that invites TikTok users to play makeup with the campaign track.
“The Top Hits feat Lexa line is the materialization of a very true partnership. Vult understands the importance of the emancipation of peripheral women and is proud to be a brand that supports and encourages the success of artists like Lexa, who have been with us since beginning of his career”, said Carolina Carrasco, Senior Manager of Branding and Communication at Vult.
The campaign is in line with the brand’s new positioning, “Voa, que o Mundo Sei”, launched in May this year, and aims to celebrate and boost women’s careers.
The “Top Hits feat Lexa” line includes the eyelash mask, lip gloss available in two colors, a multifunctional palette, three shades of eye pencils, blouses and six shades of nail polish.
