The brand will be printed on the jerseys of the athletes, the staff and the support, in addition to the backdrop at the games, advertising boards, a vitro booth and among other exhibitions.
Centauro is the new sponsor of the Taa das Favelas, a championship held by CUFA (Central nica das Favelas) that promotes social inclusion and integration in communities, in addition to strengthening the self-esteem of favela youth, bringing educational and citizenship values.
The national edition began to be played this Thursday (3) and will have the final on November 19, with live transmission from TV Globo.
As a sponsor of the championship, Centauro will be stamped on the sleeves of the athletes’ shirts, both male and female, on the shirts of the staff and support people, as well as a backdrop for all games, advertising boards, a glass booth for interviews athletes in all games, food tent, practice inside the field during the anthem in the final and other exhibitions that are part of the agreement.
This partnership with CUFA is a great materialization of our positioning of living the sport with people, because through it we promote the practice of sport and, more importantly, the values that sport carries, such as teamwork and resilience. With the sponsorship of Taa das Favelas, we are combining performance with purpose, expanding possibilities and paths for young people who currently have little access to sports, said Gustavo Milo, Centauro’s marketing director.
