The action, created by the REF+ agency, publicizes the pre-sale of tickets for the 2023 So Paulo Grand Prix
CPTM’s Emerald line-9 trains in So Paulo have a new look this week, and anyone who needs to get around will be able to get in the Formula 1 mood, with trains stamped from the competition.
The action, created by the REF+ agency, publicizes the pre-sale of tickets for the So Paulo 2023 Grand Prix, whose anticipation is one of the benefits for Porto Seguro Bank credit card customers, Porto’s financial services vertical. The company recently launched, with the support of REF+, the first credit card produced with Formula 1 car parts.
“The limited edition credit card was just the first step. Now we want to show motorsport lovers that Porto Seguro Bank has a complete package of solutions, in addition to providing special benefits, such as the exclusive pre-sale of tickets for the GP So Paulo 2023, explained Luiz Arruda, VP of Marketing, Customers and Data at Porto.
In addition to the CPTM line, the campaign is also present at MUB Premium, at various street clock points and bus shelters in So Paulo and Rio de Janeiro. The media strategy also includes open TV in the two cities mentioned, Pay TV with national coverage, main digital portals and action with influencers.
We did something unique and impactful, which generates value for Porto’s consumers. Now, we want to use the creative potential of REF+ to reach an even greater number of fans of the Formula 1 GP. And there is nothing better than investing in the construction of a multimedia scenario to overcome the impact we have already generated, added Fernando Calfat, Chief Business Officer of REF+.
