When they received a briefing from Red Bull to direct a campaign for the brand, starring skater Letícia Bufoni, which was launched this Sunday (11.06), the Abdala Brothers realized that they were going to combine two passions in the same film. Accustomed to carrying out the most unusual requests from their clients, the young directors had to mount a war operation, but they left their love for skateboarding and cinema signed into the play.
Shot in the United States, the film was inspired by the blockbuster Mission: Impossible 5, famous for the scene where Tom Cruise jumps out of a military plane doing a halo jump. As the production takes place precisely on a military aircraft, where Bufoni performs maneuvers and then jumps, the directors went after the best possible production.
Solomon Abdala explains:
“We put together a wonderful team to overcome all the challenges of the project. We wanted cameras attached to the plane to get this type of shot and we managed to hire the professional who made the higgins camera from Mission Impossible. We also brought in Craig O’Brien, the skydiver who jumped with Tom Cruise, with the camera on his head.”
Known for taking cinema to the advertising market, precisely because they use seventh art equipment in their productions, the Abdala Brothers ended up being graced by the creation of a custom lens by the giant Panavision. Solomon adds:
“We wanted to shoot with a Panavision anamorphic, but the lenses are huge and heavy, weighing in at about four pounds. You couldn’t jump with one of those on your head. So they developed a special lens for us.”
The Panavision Abdala Brothers is an anamorphic, wide angle 40mm. Made under a very specific demand from Brazilian directors, it is very small and weighs less than one kilo. In addition, it has a 2x stretch, which ‘turns’ it into 20mm. The other brother, André Abdala, explains:
“It is a single lens, 1 of 1, a prototype developed especially for us. It’s made by Dan Sasaki, the same guy who made the lenses for Star Wars, 007 and all the big productions that shot using Panavision. In addition to making a special production, they put our logo, it’s customized. We would never have imagined this. Even more if we compare that they do this kind of thing with these world productions, of huge Hollywood movies. We are speechless, it is a huge privilege. And even more being Brazilians, the first ones. It is a unique feat.”
It is worth remembering that, like all other lenses made by Panavision, the Abdala Brothers will stay with the manufacturer. The global lens giant does not sell or give away its products, making them available only on rent to its customers. In other words, a future director will be able to use the lens customized for young Brazilians, just as he could rent the lens used in Star Wars, Elvis and other ‘Hollywood’ productions.
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