The action is in line with the latest campaign of the automaker, created by Leo Burnett Tailor Mde
Fiat launched itself in the metaverse in a partnership with the Furia team to promote a jumping competition.
The virtual action is in line with the campaign, developed in partnership with Leo Burnett Tailor Made, which puts the Fastback to jump over other cars.
In the game, set on the FSociety server, the brand invited streamers Bruno and Gabi Iogi to help find the players who made the best jumps with the Fiat Fastback in-game during the challenge.
The streamers held a live on their Twitch and FB Gaming channels to invite people to join the action and chose the three finalists. The winner will be invited to participate in the AutoEsporte program, on TV Globo, meet the two streamers, Bruno and Gabi, in addition to directing Fastback and winning the Fastback skin within the game.
“The Fiat Fastback took a giant leap on TV and we took this experience into the metaverse with two of the most well-known game streamers of the moment: Bruninzor and Gabi Ioggi. meet the real Fiat Fastback at Autoesporte da Globo”, said Bruno Godinho, Creative Experience Director at Leo Burnett TM.
