CDN and Interbrand Brasil will respond to the group this year
As of January 2023, the Africa and DM9 agencies will report directly to Omnicom’s operating division, DDB Worldwide. CDN started reporting to Omnicom PR Group in October this year and Interbrand Brasil, Interbrand’s global headquarters, since July.
As a result, Grupo ABC, which was acquired by Omnicom in 2016, ceased to operate as a holding company. According to a statement released this Monday (7), Cristiano Muniz is leaving Omnicom.
“With the complete restructuring, there is no need for a local point in the company. I leave confident that Omnicom’s operating divisions will continue to prosper and grow very successfully in the Brazilian market,” said the executive in a statement.
One of the most iconic brands in advertising, DM9 returned to the market in June this year, as a result of the merger of Sunset, Tracylocke Brasil, and Track, from CRM. The agency is led by a trio of co-chairs: Pipo Calazans (CEO), Thomas Tagliaferro (COO) and Icaro Doria (CCO).
