Praia de Enseada, in Guarujá (coast of São Paulo), will be the stage for an innovative action by the Cereser brand! From November 5th to 27th, the official beverage brand to celebrate Brazilians will have the action Cereser on the Beachan exclusive kiosk, where the public can enjoy some attractions and have fun with friends and family, toasting with the labels of the line.
Developed by the agency CDR+, the action, whose motto is “Will you toast on the beach? Cereser”, will feature beverage tasting straight from a source. To receive visitors, the kiosk will have a lounge with beach tables and chairs, music, futmesa and Beer Pong games, as well as henna and tererê tattoo tents on weekends.
The brand activation also includes the distribution of Cereser Non-Alcoholic ice cream in Grape, Green Apple and Strawberry flavors and gifts with the drink’s logo. The brand will also present an exclusive launch to the public: the Cereser na Lata line.
Daniela Zanin, marketing manager at CRS Brands, observes:
“The objective of the action is to activate the brand among the young adult audience, positioning Cereser in other consumption occasions, in addition to the end-of-year festivities. It is a refreshing drink, which combines with the Brazilian tropical climate and is ideal for toasting on the beach or in the pool”.
Publicity actions will also be carried out, with aerial advertising, geolocated social media and a partnership with Rádio Guarujá FM, including promotional blitz. According to Caio Trevisan Aidar, from CDR+, the idea is to generate a flow of approximately nine thousand people during the Cereser action in Praia.
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