In addition to new users, communication positions the app as a partner at all times
Daki and Jotacom announced the new positioning of the shopping app: ‘Thought fast. thought Daki’. The strategy comprises five versions of films for online and offline media, which reinforce different outstanding attributes of the digital market, such as price, variety and agility.
In a light way, the campaign shows everyday situations in which people perceive the ease of shopping at home, seeking to win over new users while positioning Daki as a partner for all times.
Daki is a company with an innovative proposal and fully connected to the needs of the public, which seeks agility, practicality, product quality and fair prices. This was also our inspiration for the campaign language, very dynamic and illustrating day-to-day situations that Daki solves in minutes, said Jurgis Figueiredo, CEO of Jotacom.
