The campaign, created by Soko, was presented during the interval between the official call of the Brazilian National Team
Guaran Antarctica summoned Canarinho, CBF’s official mascot, to represent Brazilians in the preparations for the World Cup.
The new campaign of the official sponsor of the Brazilian fans was launched in the interval of the official summons of the Selection for the competition, which took place this Monday (7th).
In the film, created by Soko, the brand shows a little-known version of Canarinho, living life peacefully at home, but everything changes when he is called up and he becomes Canarinho Fan.
There is very little left to start the biggest sporting competition in the world and we are very happy to be, once again, at the side of the Brazilians. And of course who best represents our fan, Canarinho. We want to show that, for Guaran Antarctica, much more than football, about the people, about the Brazilian fans, said Eric Costa, Marketing Manager of Guaran Antarctica.
The campaign, which is part of a series of actions by Guaran Antarctica, also brings another character known by the Brazilian fans, the reporter Mrcio Canuto, who will show his quiet side of everyday life on his Instagram account and then activate the fan mode , to celebrate and cheer for Brazil.
In addition, the brand also launched a filter for TikTok with the character itself, in the rhythm of the Brazilian fans, which is available for iOS and Android, looking for the filter Torcida Nan and Canarinho.
