To promote its new line of home entertainment, Epson campaign just launched ‘Point of view’. created by BETC HAVAS/Villagethe action promotes the brand’s latest line of projectors, the EpiqVision, highlighting the multiple uses that the products have and the different places where they can be used. In the film, the idea clarifies the various possibilities for people to share good times.
In communication, the message reinforces the importance of enjoying epic moments with those you love, regardless of where you are. Whether watching a football match, playing a video game or watching a movie with the family, the new line of Epson projectors is made for people to have fun their way.
Watch the new Epson campaign movie:
The film, created by the teams from Brazil and Uruguay, and produced in Brazil, will also be broadcast in Mexico, and the products will be sold in several Latin American countries. In addition to films for pay TV, cinema and digital, the communication strategy in Brazil includes out-of-home media, activations in the main shopping malls in São Paulo and Rio de Janeiro and presence in urban furniture.
For those looking for entertainment with the best image quality, connectivity and portability, the new line that includes three models, portable, immersive and smart (EF12, LS300 and FH02), can be found in the main retail stores in Brazil.
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