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Clothes in green and yellow lead the list of consumptions of fans of the Brazilian team, with 27%
The World Cup climate is already established in Brazil and, less than two weeks before the start of the championship, Hibou presented a study on behaviors, preference for teams, habits and forms of consumption of products and services during the period, called ” World Cup 2022″.
Among the points raised by the survey, is the ranking of the brands that are most remembered by fans and Coca-Cola occupied the first place, with 42% of the answers, followed by Nike with 17%, Guaran Anrtrtica with 12% and Ita with 11%.
The study pointed out that more than half of Brazilians will direct their attention only to the matches of the Seleo do Canarinho (51%), while another 25% stated that they will watch the Brazilian team and other teams. In addition, 68% say they will watch the games with family, while 39% with friends, 35% with their pets, 11% alone, 4% with strangers at bars or events and 9% have not yet made up their minds.
“The World Cup is the championship that moves everyone, even those who are not football fans. Brazilians are optimistic about the event, trusting the Brazilian team and waiting for the Hexa title. The date moves both commerce and interpersonal relationships , being a time for brands to promote their products, promotions and offers, in addition to encouraging hope and the community”, said Ligia Mello, research coordinator and partner at Hibou.
Regarding consumption, almost half of Brazilians (49%) say they will not buy anything special to watch the 2022 World Cup games, but among those who will, clothes in green and yellow are at the top of the list for 27%; followed by shirts from the Brazilian National Team (26%), accessories such as glasses, bonnets and hats (16%), home/street/bar decorations (12%), bugles and whistles (11%).
The acquisition of new television sets is on the radar for 3% of Brazilians. Even though it is an apparently small portion, it represents a significant number of homes.