Called ‘Energia’, campaign mixes football and rap with a reinterpretation of ‘She makes me so good’, by Lulu Santos
The CBF presented its new campaign, practically on the eve of the World Cup in Qatar, in order to reconnect fans with the shirt of the Brazilian team.
The institutional action, which had the participation of CBF fans and employees, was developed by Zogas Comunicao and produced by Yep Filmes.
The campaign will have versions for television and the internet, and will be broadcast throughout Brazil until December 18, the date of the Cup final.
Every time a Brazilian team player takes the field, he receives all the energy and emotion of the Brazilian fans who support Brazil in the World Cup, said Paulo Zoga, director of Zogas Comunicao.
