Aes take place on Avenida Paulista, CPTM and other capitals in Brazil
Starting this Wednesday (9), God of War fans will have the God of War Ragnark sequel. And, to get closer to the public, PlayStation created a special marketing campaign with themed activations in different regions of the country.
The action includes four bus stops along the entire Avenida Paulista, in So Paulo, which were themed with famous kingdoms of Norse mythology Midgard, Svartalfheim, Musepelheim and Nilfheim.
In addition to the bus stops, a train on line 9 of the CPTM (Esmeralda) was decaled with images of the four Nordic kingdoms. Those who are passing through the city’s subway stations will also have the opportunity to cross with scenes from the game at strategic points, such as the platform at Estação Pinheiros and the digital ring at Estação da S.
Outside the capital of São Paulo, God of War Ragnark will also have billboards and giant digital panels in Belo Horizonte, Brasília, Curitiba and Rio de Janeiro.
