Have you heard of Hub of companies or innovations? Did you know that this is a trend that has been growing in Brazil and in the world? But first, let’s start at the beginning: what does “HUB” mean?
The term “Hub” is widely used in the areas of computing, it is like a hub where information is distributed. In the first computer networks we had a device called a Hub that connects all the machines on a network. This term is also widely used in the areas of telecommunications such as in the radio and TV sectors; in these areas the word “Hub” is used when information is transmitted to many receivers at the same time.
An innovation hub is geared towards fostering new ideas and innovations. Large companies such as banks provide these spaces for startups to develop ideas, providing a favorable environment to work, as projects are easier to grow, both through extensive networking and, often, through the support of these companies, in addition to attracting many investors who may end up funding the projects.
But what is the idea of a Business Hub? Basically, it is a place where you bring together several companies from different lines of business that have different types of solutions, so when a company needs a solution it uses this “HUB” to find different ways to solve the problem.
In the past, many large companies were considered a Hub of solutions, as they worked on several fronts at the same time, with different types of professionals in order to serve a broad market. Over time, smaller companies focused on specific activities emerged, becoming very efficient like large companies and, often, even better with a lower cost, as they specialized in only one branch and started to have the “know-how” of this activity. . But the problem with these smaller companies is the lack of visibility in such a broad market. How to get noticed in this market?
The answer was, in a simple way, to join large companies, which have several demands, with those smaller companies that want to meet these demands; create a network of contact between these companies. But not only contacts, the idea of the hub is to offer a physical structure for companies to meet, show their solutions, provide training. The idea is that companies have access to everything they need in one place.
To better exemplify how a company or business hub works, I will use as an example the “CT Hub”, considered the largest Security and Technology Hub in Latin America, which aims to connect the industry with potential customers, through distributors and integrators. .
At the headquarters here in São Paulo, companies interested in participating in the CT Hub can count on a complete infrastructure such as: Coworking, auditorium rooms, training rooms, rooms for holding private meetings and a dedicated space for exhibitors, that is, , everything you need to put an idea or project into practice, thus adding more value to your brand.
The importance of a company being in a hub, according to Caio Monte Claudio, CEO of CT Hub, is having the opportunity to start the battles of business and professional journeys with a much larger and more reinforced army.
In the business world, small situations that can be seemingly simple, such as difficulty with the mistakes of an accountant or marketing agency, can be resolved in an outburst in the Hub lounge with the manager of another company. A powerful insight to be created over a coffee then can be even a new business.
A Hub, in addition to providing this huge exchange of information, provides an entire physical structure so that professionals are focused on the search for results and the achievement of goals.
Finally, Caio concludes: “A Hub is a tool and an extension of the business”.
Several banks also have solutions in a hub, for example Bradesco with “Inovabra”, and Santander with “Lab 033”.
and solutions is a bright and obvious vision, the biggest advances in technology occur with different people showing different points until they converge on the solution.
A greater proof that together we are stronger was the development of vaccines for COVID-19, during a global pandemic. Colleges, laboratories and governments around the world exchanged information with each other, in one of the largest scientific hubs in recent human history, thereby creating a vaccine in record time that could save millions of people worldwide.
If you are a small business or startup, try to inform yourself and check the best hub you can participate in. This could be the difference that will make your dream come true.
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