The movie “Black Adam” arrived in Brazilian cinemas, shaking the structures of the DC universe! And to complete the fan experience of the new protagonist of Warner Bros. Pictures, Sadia, the most valuable food brand in Brazil, together with Warner studio and Cinemark movie theaters network, brings a successful partnership: the sale of a special combo with Sadia Nuggets, for the first time in restaurants and bars in Cinemark in Brazil.
In addition to having an exclusive packaging with Lek Trek, the brand’s mascot, showing that a good movie at the cinema asks for a special “range”, far beyond popcorn, and that’s why movies ask for Sadia. The branded Nuggets also debut in Cinemark theaters nationwide.
The novelty on the chain’s menus is accompanied by promotions for those who want to enjoy “Black Adam” with the gang: when buying a combo of Sadia Nuggets + medium-sized soft drink (500ml), consumers get a second serving of Nuggets and a refill of drink, served in the same glass! The action on the Cinemark network will be “on the air” during the period when “Black Adam” is shown in theaters.
Finally, the public at home will be able to get into the mood of the launch and be electrified with Lek Trek on Sadia’s social networks, such as Instagram and Facebook, which will be taken over by special content led by the mascot.
Starring Dwayne Johnson, “Black Adam” is the first film to explore the history of the DC superhero, who nearly 5,000 years after being bestowed with the omnipotent powers of the old gods – and imprisoned soon after – is freed from his tomb. earth, ready to bring his unique form of justice to the modern world.
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