The “Bate-Bola com o Mercado”, an Adnews program in partnership with the company Dual Midia, brings in this episode, Glaucia Montanha, head of Agência Convert and Head of Digital Business and Performance at Artplan (both from Grupo Dreamers) in a conversation with presenter Rubens Nigro, VP Commercial at Dual.
To Glaucia:
“If we think that what you learn on the digital is good for the digital environment, you are ignoring the behavior. Everything you learn in digital, every signal the audience leaves, is about behavior…”
Check out the full episode of Bate-bola com o Mercado:
about the group
Dreamers, a group that participates in this week’s Bate-Bola com o Mercado, is an ecosystem of experiences that works in a multiple, complementary and integrated way. Some companies and initiatives are known in the market, others are yet to be. All are capable of offering unique experiences, endless opportunities and surprising results. The new name could not be different. Dreaming has brought us this far and will take us forward.
About Bate-bola with the Market
The purpose of the table presented by Rubens is to have a conversation in a light way with a big name in the advertising market or active in the world of entrepreneurship, updating the topics that have guided the discussions in Brazil and in the world and bringing news to the public.
Want to know more about market news and new conversations in upcoming episodes? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post Chat with the Market of the week brings Glaucia Montanha appeared first on DNEWS.
