Africa got ten awards, one of them being Gran Ojo; Dark Kitchen, WT Brasil, Gray and Ogilvy were also awarded
The first day of El Ojo de Iberoamrica came to an end with 25 trophies for Brazil in six of the seven categories presented in total, there were two Gran Ojos, four golds, four silvers and 15 bronzes.
Africa was the Brazilian agency with the most recognitions (10 in total: one Gran Ojo, two gold, two silver and five bronzes). The second Gran Ojo went to the Dark Kitchen; WT Brasil (3 bronze), Ogilvy (gold and silver), AlmapBBDO (bronze), Gray (silver), Wieden+Kennedy (bronze) and Mirum (silver and bronze) were also awarded.
Zombie Studios took gold and Netflix, Fiat and Buzz Creative Content Studio each took bronze.
A categoria PR it was marked by the Gran Ojo da África, by the campaign “O Jatob Refugiado” made for the Articulation of Indigenous Peoples of Brazil, in addition to a silver and two bronze medals. In this one, the Brazilian market also won a gold (Ogilvy Brasil) and a bronze (Wunderman Thompson Brasil).
in the category Public road, the country has won six awards. Africa alone took six awards, one gold, one silver and two bronzes. AlmapBBDO got a bronze and Gray Brasil a silver.
J em Rdio e share, there were three awards, one being gold for Africa and two bronzes, one for Wunderman Thompson Brasil and the other for Ogilvy Brasil. in the category Audiovisual ProductionWieden+Kennedy So Paulo took the bronze.
Em Audio e Som, Brazil won five awards, one of them being the festival’s top prize, the Gran Ojo, intended for Dark Kitchen Creatives for the “Under Pressure” campaign, made for Dove. In addition, the country also won gold for a campaign produced by Zombie Brasil for Hip Hop Public Health, from the United States, and three bronzes (WT Brasil, Landia and Soundthinkers).
“This is a very special work. It talks about the puerperium and a very important subject for women. Our focus, as an agency, is to carry out works that influence and change people’s lives and we made this campaign for that purpose. It was very exciting,” he said. Clariana Regiani, partner and COO (Chief Operating Officer) at Dark Kitchen Creatives.
in the category StraightBrazil won a silver (Mirium Agency Brasil) and three bronzes (Mirum Agency Brazil, Africa and the production company Buzz Creative Content Studio).
The Local Eye
In addition to the categories mentioned above, Brazil also had two works recognized by El Ojo Local, which recognizes different realities, economies and moments of development of the industry in each of the countries in the region that have works registered at the festival, in two subcategories: Performance Local and Best Local Idea.
The agencies recognized in the category were DAVID So Paulo, with the “Burger glitch” campaign made for Burger King, and VMLY&R Brasil, with the Los Santos +3 campaign made for Greenpeace Brazil. See the campaigns below:
