Campaign, which seeks to celebrate the Brazilian way of cheering, was recorded in a community in So Paulo
Adidas has brought together brand ambassadors for its World Cup campaign. The brand’s film, which sponsors the World Cup, aims to rescue the details of the Brazilian way of celebrating the competition’s games.
The campaign brought together names such as Adriano, Cafu, Pedro, Formiga, Cristiane, Luva de Pedreiro, Jade Picon, Carol Voltan, Negrete, Luana Maluf and Lucaneta.
Created by producer Caos together with Agencia EA and recorded in a community in So Paulo, the campaign begins with a narration by the influencer Jukanalha, advising everyone to light the grill for everyone to watch the game with a barbecue.
From then on, the film features various aspects typical of the country of soccer during the World Cup, uniting families and everyone in a lively party.
Our goal was to translate the Brazilian way of enjoying the World Cup, bringing family and friends together to cheer together. The Brazilian party has no barriers and happens everywhere, this culture is part of our DNA, said Pedro Portescheller, senior marketing manager at Adidas Brazil.
