With the creation of Bullet, when announcing offers for the date
It was thinking about the famous news stories that interrupt the programming that Mercado Livre developed its campaign for this year’s Black Friday.
With films and relaxed headlines, jargon used by journalists to indicate the announcement of an extremely relevant news for their viewers, the keynote of the campaign’s breaking news concept.
In this case, presenter Marcos Mion acts as a daily plant reporter, in addition to bringing the ‘Black Lightning’ moment to consumers.
Created by the Bullet agency, the campaign started with the Black Friday Warm-up, with offers that have already been called, using terms from sports journalism so that consumers get in the mood for the World Cup.
In addition, the Caldeiro do Mion program will feature fun football dynamics to highlight the offers of various categories.
