Gad’ study shows how companies need to behave in the very distant future
The third edition of Gad Insights, a study carried out by the brand consultancy, brought an investigation into the way brands have behaved today and, above all, how they should behave in the future.
The idea is to encourage discussions on the themes and their respective paths in a scenario marked by polarization, culture of cancellation, metaversion, etc.
One of the conclusions of the survey is the review of the approach that has been given to the construction of brand image. In this sense, the study reveals the need to connect to new strategies based on new paradigms.
For Andr Chu, head of strategy at Gad’, looking to the future needs to be based on the whole and on the ability to redefine priorities, reorganize narratives and provoke dialogue.
Click here to read the study in full
Among the topics discussed are the search for coherence in the midst of polarization; the reputation and danger of cancel culture, the people at the center version the robots; metaverse; stories built through practices; diversity; the environmental impact on the economy and delivery to society.
Other topics relate to understanding the needs of employees, looking inside the company (reedobranding); branding for brands that must be permanently re-signifying themselves, that is, in a beta state; and the approach of brands in hybrid and changing times, where and when new opportunities to generate value arise, in a newly rebuilt world.
(Credit: Oleg Laptev on Unsplash)
