José Macia, aka Pepe, José Maria Rodrigues Alves, aka Zé Maria, José Roberto Gama de Oliveira, aka Bebeto, and José Vítor Roque Júnior, aka Roque Jr. What do they have in common? All of them won the biggest football tournament on the planet for the Brazilian National Team and showed that, for Brazil to be champions, it is necessary to put Zé in the game!
And if in every World Cup Brazil won there was at least one “Zé” on the field, for luck in the search for hexa, Zé Delivery summoned Vinicius José Paixão de Oliveira Junior, or rather, Vini “Zé” Jr, as the new ambassador of the brand in action with a creative concept developed by GUT São Paulo, an independent global agency.
The forward of the Canarinho team, who will represent the millions of Brazilian Zé’s in Qatar, is the star of the campaign launched today (09) on the brand’s social networks and on TV.
Thais Azevedo, CMO at Zé Delivery, says:
“Zé Delivery is the face of Brazil. And is there anything more Brazilian than doing that ‘fezinha’ for our national team to bring home the hexa? That’s why we turned Vini Jr. at Vini Zé Jr. and #BotamosoZépraJogo. We want to keep the writing that when there is Zé, Brazil is champion. We are passionate about the whole football party and we want to invite everyone to join us, enjoying, of course, with a cold, fast delivery and at a price.”
As one of the main names of our Selection, the star, in partnership with the brand, will take action on his social network and record videos with messages of encouragement for the Zés Lovers, as the fans and the brand’s staff are known.
Vini Jr. The campaign also commented:
“When the idea was presented to me, I thought it was really cool and I accepted it at the time, because it is an honor to carry the story of my father, grandfather and to represent all the Zés of Brazil. And may the superstition of Zés champions be maintained and we can bring hexa and joy to the Brazilian fans.”
The film created by GUT, brings the Brazilian superstition when it comes to football and lists the players with “Zé” in the name who were champions with the Brazilian team. It then raises the question: And if you thought that in 2022 there would not be Zé… The campaign has Vini (Zé) Jr. as the protagonist and guiding thread of the action with messages that reinforce the presence of “Zés” on the field every time the Seleção was champion: Every time Brazil brought the cup home, there was a Zé to play; If you have Zé, you have victory; Put Zé to the game at home to cheer for Brazil.
Sofia Calvit and Juliana Utsch, Creative Directors at GUT São Paulo, say:
“We created a narrative that makes a direct association between the player and the brand name, with a thread of rapid association for the audience. The concept connects with more than one element of Brazilian popular culture, such as the passion for football and superstition.”
Check out the film made by Zé Delivery:
Zé Delivery and Football
The arrival of Vini Jr as a brand ambassador is part of the company’s strategy to consolidate itself in the world of football. Recently, the Ambev platform and the Brazilian Football Confederation (CBF) announced the sponsorship of the brand for the Brazilian National Team (women and men). The partnership reinforces support for the journey through hexa and the connection with the millions of fans who will follow the games in Brazil with cold, fast and affordable delivery. Since the beginning of the year, the brand has carried out campaigns in several national championships – such as the Copa do Brasil and Copa do Nordeste – to get even closer to the fans.
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