Swift cast some contributors to the film focused on New Year’s celebrations. With the concept “Swift will find a way”, the video will be on air on open TV until December 31st.
Campaign created by DDAO has a jingle to show that New Year’s Eve celebrations can be done with a barbecue and that brand specialists can “give a way” so that the consumer finds the ideal product.
The material reinforces the varied portfolio comprising around 450 products and has the right option for all types and sizes of meetings. For the barbecue, the film highlights rump steak, breast, ribs, sausage, coalho cheese, garlic bread and other items.
Marcos Carvalho, Swift’s Marketing Director, says that highlighting the portfolio for the New Year celebrations is important for the brand. “We also know that this time of year people want to celebrate this moment in a relaxed and uncomplicated way. The barbecue is perfect in this context and Swift has the solution for whatever the guests’ tastes are”, he explains.
Created by DDAO Agency, the 30-second film will be shown on open TV (SBT and Band), in addition to a strong campaign on Swift’s digital, Instagram, Facebook and YouTube.
DATASHEET
Agency: DDAO
Cliente: Swift
Product: End of year
Creative Director: Rica Domingues
Creative Head: Min Park
Head of Service: Bruna Vagliengo
Service: Camila Soares
Producer: PA6
Direction: Rodrigo Moreira
Executive Production: Roger Nunes
Production Coordinator: Burza
Photography director: Rodrigo Moreira
Service: Roger Nunes
Producer: Simpson
Directing assistance: Hemily Mourão
Art direction: Vera Oliveira
Make and hair: Adriana Gonçalves
Choreographer: Roberta Farias
Direct sound: Paulo Roberto
Costume Designer: Silvana Abreu
Casting Producer: PHM
Post coordination: Roger Nunes
Editor: Diogo Ekizian / Raul Santos
Motion: Raul Santos
Colorist: Ely Santos
Sound Producer: GPS Productions
Musical Direction: PC Bernades
Qualy Producer: Foodfilmes
Direction: Thiago Occiuzzi
