The brand’s presence at the ‘Desafio dos Parques’ event, at Parque do Ibirapuera, reinforces the network’s commitment to democratizing access to the practice of sports
Centauro will be the master sponsor of Desafio dos Parques, the main street basketball event in Brazil, organized by the São Paulo Street Basketball Association (ABRSP), which is celebrating its 10th anniversary this year. The event will take place this Sunday (20), at Ibirapuera Park, starting at 9 am.
Unlike previous editions of the event, the Parks Challenge will have two courts activated in the park: the Nike courts (disputes and official games) and Jordan (clinics and challenges open to the public).
The Parks Challenge is an important partnership for our positioning of living the sport with people. Parque Ibirapuera is an extension of our house, we often hold events, such as Centauro Reveza, and soon we will have our Centauro Arena. So, sponsoring this event, expanding the reach of basketball with free registration, makes us very proud, said Gustavo Milo, marketing director at Centauro.
In the official disputes, there will be a male and a female tournament, with four teams each, in addition to the Skills and Dunk tournaments. The most valuable players (MVPs) of the disputes and the champions of the individual tournaments will receive official awards from Centauro.
During matches, an MC and a DJ will set the pace of the event, while during game breaks, Breaking performances will be performed.
On the Jordan court, there will be clinics open to practitioners (of all levels) upon registration. Among the clinics are two exclusive for two social projects: Kings Basketball and Santa F Hunters, the latter benefited by Centauro Transforma, Centauro’s social responsibility program.
Another novelty for this edition will be the participation of Janeth Arcain, a former Brazilian team player and current NBA commentator, who will be responsible for two clinics, the Elas Movem Elas clinic and one open to practitioners in general.
