Action, which also features Tierry and Brbara Labres, was signed by Africa
One of the most famous songs in the history of the World Cups, ‘Waka Waka’ (This time for Africa), by Shakira, gained a new version in the voices of Zeca Pagodinha, Tierry and Brbara Labres in a Brahma action.
Called ‘Waka Brahma’, the song is a mixture of samba, funk, piseiro and sertanejo. In this World Cup, the brand says that it has been working to highlight the union of people around a ‘common feeling’ that being Brazilian.
The action has the creation of the Africa agency.
After feeling proud of the Seleo shirt again and painting the whole country, the time has come to show it with an unpublished song, with the face of Brazil. So we took a worldwide hit and turned it into an even more unforgettable song. And the best part: in a way that only we Brazilians can do, says Maurcio Landi, Brahma’s marketing director.
