Spoleto launches, this November, its traditional Dish Campaign. Inspired by nature, the 14th edition of the collection features eight exclusive dishes, signed by seven Brazilian artists who won a competition. In all, around 200,000 pieces of the campaign will be distributed in the brand’s 332 restaurants throughout the country.
The promotion works as follows: when purchasing a dish from the menu, a drink and another R$11.90, the customer takes home a dish from the collection. The dishes are also sold individually, for R$29.90.
Another novelty in the launch of this year’s dish promotion is the “Concept Store” in Spoleto, which translates the atmosphere of the campaign’s theme. Located in Shopping Downtown, in Rio de Janeiro, the restaurant has a vertical garden, as well as paintings inspired by the campaign’s visual identity.
Carolina Kinzel, marketing manager at Spoleto, says:
“Every year the public eagerly awaits the arrival of the promotion. The dishes have become a Spoleto trademark, with very loyal consumers. We are very excited about this year’s campaign and hope that the public will enjoy it as well.”
Artist selection competition
With the theme “Prints of Nature”, this year’s campaign is inspired by the artistic work of Henri Matisse: set designer, engraver, illustrator, sculptor, painter and one of the main names in modern art. To choose the artwork for the dishes, Spoleto held a contest that featured prints from people from all over Brazil. Among the candidate artists, seven were chosen by online popular vote to sign the eight dishes in the collection.
Patricia Perez, one of the winners of the contest, comments:
“After the proposed theme was announced, I sought inspiration in various iconographies that represent nature. However, I didn’t just want to reproduce something, I wanted to enrich the composition based on a concept/narrative. I used a mystical human figure, who is closely linked to nature and this being is so connected to the environment around him that birds make their home in his head.”
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