The final part of the “From Our Family to Yours” trilogy was developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team.
Disney released its new Christmas short, entitled “O Presente”, which follows the trilogy “From Our Family to Yours”, which began to be told in 2020.
The three-minute film, in support of Make-A-Wish, celebrates the comfort stories bring to families during times of change and how they deepen their bonds through unity.
The first short, Lola, was released in 2020 and features Nicole and her grandmother Lola’s bond deepening as the festive traditions were passed down through the generations. The sequel to the story, released in 2021, Pai de Coração, accompanies an adult Nicole and her children, Max and Ella, receiving their stepfather Mike, who moves into the family home. Both videos reached over 184 million global views.
In the last phase of the story, “The Gift”, Nicole’s family prepares for the arrival of a new baby and shows the relationship between siblings, experienced through the eyes of Ella, who is adapting to a new family dynamic. The plot revolves around a plush Mickey Mouse, which connects the past, present and future. While older brother Max takes the toy to comfort Ella at night, she offers it to the newborn baby when she first sees him as a way of welcoming him into the family.
Over the past three years, millions of people have watched our characters in our animated short series as they spend time together creating connections and memories. We set out to create a family structure that would resonate with audiences worldwide. We are so grateful for the support we have received for this festive campaign and hope that families and fans will enjoy this moving and timely final installment of the trilogy, commented Sarah Fox, VP Marketing & Comms, Disney Consumer Products, EMEA.
Gift was developed and produced by Disney’s Consumer Products, Gaming & Publishing creative team, led by Angela Affinita, Director of Brand Marketing and Creative, in partnership with Flux Animation Studios in New Zealand. The song in the Portuguese version of the short is performed by actress and singer Fabi Bang.
In addition, the consumer products marketing campaign promotes Celebrating Magic through digital media, influencer actions, special events, POS activations, exclusive television ads and much more. Fans can even find easter eggs from Disney products throughout the short.
The short is available globally on Youtube, Disney+ and Disney channels in 46 countries in Europe, North America, South America, Africa and Asia.
