The action, created by Tech and Soul, started with a haircut by the Brazilian national team striker.
Clear invited the Brazilian national team player Richarlison to star in its new campaign, entitled “Corte Clear Antizica”.
The attacker appeared on social networks with a new haircut, which showed a branch of rue next to his ear. A few days later, he revealed that the cut was part of the company’s action, created by Tech and Soul.
As part of the campaign, Richarlison made a post on his social networks to tell the story of the cut and reveal the “Clear Kit 2 in 1: Antizica&Anticaspa”. In a 90-second video, he applies the Clear shampoo, prepares for the cut with his hairdresser and leaves a message for the crowd to cheer without zica.
The action will continue with Funk Antizica, in which Richarlison and Pombo will participate with a little dance on TikTok.
We thought it was time for a new lucky cut and a player like Richarlison, who loves to change his look, represents that association very well. Allied to this, the pigeon is its characteristic celebration, and we had the idea of inserting this figure in the story, bringing even more humor and irreverence, explained Wilson Pereira, Chief Business Officer of Tech and Soul.
The initiative is being reinforced through channels of influencers such as Fred, from Desimpedidos, who made a video call to understand what was happening with the new cut, paving the way for Richarlison to tell part of the story and make it public.
