The event takes place between the 16th and 19th, in Recife Antigo, in the region known as the Brazilian Silicon Valley for having the largest technology park in the country.
One of the largest and most traditional agencies in the Northeast, with 46 years of history, Ampla also has its image associated with what is most innovative and modern in the region. In addition to serving Porto Digital’s advertising bill, one of the main technology parks in the country that brings together several startups and companies in areas such as games, information technology and design, called the Brazilian Silicon Valley, their partner agency in organizing the festival of innovation RecnPlay, which will be held again after the pandemic, between the next 16th and 19th, in the historic district of Recife Antigo. The first editions of the event took place in 2017, 2018 and 2019.
With lectures, shows, panels, outdoor activities, all related to topics such as innovation, technology, entrepreneurship, education, metaversion, blockchain, ESG and creative economy, among others, RecnPlay is also called the Carnival of knowledge – it takes place in the same Recife’s Carnival venue. The expectation is that 64,000 people will circulate through the streets of the neighborhood during the days of the festival.
This is a way for the agency to be close to those who think about innovation at all times. This provokes us as an agency and nourishes us with this thought. (the festival) a hemodialysis of new energy, with a different look. We are very proud of this project, highlighted Eduardo Breckenfeld, SEO at Ampla.
According to the executive, who takes care of the strategy umbrella (which brings together the media, planning and social media areas), one of the agency’s main investments this year in the data area. The objective is to have a more robust BI, mainly in terms of research and market trends, and media data, in order to be more efficient with clients, offering more consistent projects. And also doing a cross-reference to see what return it is having for customers, from impact, campaign engagement, and also sales flow. We have been working very hard on this BI base, he says.
Valuation of the Northeast
With great expertise in connecting brands with consumers in the North and Northeast of the country, Breck (as he is known in the market) says that Ampla is being sought after by brands that want to communicate with the region.
In the past, there was a strong movement of brands that sought to communicate better with consumers in the Northeast and we noticed this movement of valuing the Northeast coming back again, revealed the advertiser.
Although the big differential is serving the region, Breck points out that Ampla is also looking for growth outside the Northeast. Today, with 150 employees, in addition to the headquarters in Recife (PE), it has a branch in Vitória (ES) and a base in Aracaju (SE).
He observes that the same motto Less moves the agency. a daily provocation, an agency purpose. It will be less of the same to, for example, increase the cost of delivering to customers and also have the capacity, talent and structure to serve large customers who are not necessarily located in the Northeast, he said.
Among the main brands in Ampla’s portfolio are: Pit Spirit (founder client), Atacado Vem, Baterias Moura, Biscoitos Treloso, Faesa, Ferreira Costa, Governo do Espírito Santo, Nagem, Novo Atacarejo, Porto Digital, Primor, Rede Damas Educacional , Senac-ES and Shopping Recife.
