The new version of the song produced for the World Cup has a campaign signed by Africa
Ita Unibanco released the new version of the song Mostra Tua fora, Brasil produced for the 2022 World Cup, performed by Ludmilla, João Gomes, band Timbalada and rapper Kawe. The melody and remix of the 2022 hit are signed by the Brazilian multi-instrumentalist, composer, arranger and music producer Dudu Borges.
The campaign, signed by Africa, was recorded in So Paulo and Salvador and aims to show how people cheer and experience the moment of cheering for the National Team.
The song, in addition to being an anthem for the fans, is also the common thread of the narrative that is present throughout Ita’s campaign during the world championship. The bank intends to reinforce values transmitted through sport, such as unity, determination, respect and diversity and, thus, encourage the fans to vibrate.
Originally, the song was created for the 2014 World Cup and was performed by singer Jairzinho. In 2018, the song received its first re-recording, this time in the voice of Anitta, Thiaguinho and Fabio Brazza.
