Through a hub within the platform called Wakanda Brasil, the partnership invites users to reveal their personal legacies.
Kwai launched a campaign to publicize the new Marvel Studio film, Black Panther: Wakanda Forever, which opened last Thursday (10/11), in theaters across Brazil.
The application is already in the Wakanda mood through a hub within the platform called Wakanda Brasil, with videos based on the new film, which will be fed with various content about the feature in the coming months.
The partnership will also have a special page on Kwai that will invite all users to produce videos that reveal the personal legacy of each one, using the hashtag #crieseulegado.
The action meets the main theme of the film, which continues the heritage of the land of Wakanda and the characters who live in it.
Partnering with Marvel Studios on an important release like this is an opportunity for Kwai to provide entertainment tied to a message about racial equity and black and female empowerment, which is urgent in our society and which is at the heart of the film,” said Claudine Bayma, director of marketing and branding for Kwai Brasil.
