NuEsquenta with Casimiro, developed by Nubank in partnership with the AKQA agency, will be presented by Caz and open to clients and non-clients
Nubank and Casimiro teamed up in a partnership to warm up Brazilian fans during the pre-game of the most anticipated matches of the World Cup with “NuEsquenta com Casimiro”. The question & answer gameshow will take place 1 hour before the start of the games.
Inspired by trivia games, NuEsquenta com Casimiro, developed by Nubank in partnership with the agency AKQA, will be presented by Caz and open to customers and non-customers, with more than R 1 million in prizes in total, R 150 thousand per round.
In the seven games selected by the company, the first being Brazil x Serbia on November 24, 12 questions will be asked, with 10 seconds of response time for each of them on an elimination basis. There will be two categories of theme: questions about World Cup stories and general knowledge about the countries that are in the competition.
To win, the user needs to be the only person, among all those who are still playing, to get all the questions right. If there is a tie, there will be a 5-minute extension with extra questions, until someone is eliminated. If the tie persists, the player who has answered the last question in the shortest time wins.
Nubank is already part of the financial lives of millions of customers in Brazil, and when we decided to become an Official Regional Supporter of the World Cup, we challenged ourselves to go further and promote incredible moments for everyone. With NuEsquenta, we bring customers and non-customers to a fun experience with us. Having Caz in this project promotes even more irreverence and connection with everyone, including those who are not so fanatical, at this world football party, said Juliana Roschel, marketing director at Nubank.
