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In the action, created by FCB Brasil, the company will reward the first people who print the brand name on their uniforms
Flash launched its new campaign, entitled Flash na Amarelinha, inspired by comments about the price of the yellow-green shirt.
In the action, created by FCB Brasil, the company will reward the first people who stamp the brand’s name on their uniforms.
The idea has as cheerleader the influencer Lorrane Silva, known as Pequena Lo, official ambassador of Flash.
We created this proposal to show our brand, which also has this dynamic, of being direct, simple and that everyone can use. It’s like wearing the Flash shirt and, of course, we’re also cheering for Brazil together, said Rafael Maia, the company’s CRO.
