Burger King plays with ‘7 x 1’ to announce new snack

The campaign, signed by David, the brand talks about the rise in meat prices and presents the Whopper Churras as an alternative

Burger King launched its campaign to communicate the launch of the Whopper Churras snack.

In the campaign, signed by David, the brand plays with every day a different 7 to 1, in reference to the high price of meat to make a barbecue, and presents the snack as an alternative.

To complete the campaign, Burger King is also carrying out an out-of-home media action at two bus stops on Av. Paulista. In numbers 500 and 2,313, barbecues were placed and, from the chimneys, smoke comes out as a way of representing the meat grilled over the fire as a barbecue from the hamburger chain.