Campaign highlights efforts, news and results of the network this year
In its last film of 2021, Pão de Açúcar highlights the results of the initiatives implemented and the movements made by the network to contribute to people’s routine during the pandemic.
The material created by BETC also reinforces that happiness can be having people working to better serve customers, it can be solidarity and it can be sustainability.
The material explores the motto ‘Felicidade Pode Ser’ and highlights that Pão de Açúcar wants to serve its customers however, whenever and wherever they want. The video shows shopping experiences such as chat in the Pão de Açúcar Mais app, delivery within two hours and ‘Click and Collect’ within an hour.
“We are always looking to innovate and improve our operation to provide the best shopping experience for our consumers. We made many moves to be even closer to our customers and our surroundings, offering practicality and digitization, in addition to adopting measures to ensure everyone’s safety, so that they can live the small happiness of everyday life”, says Camila Assis, manager of Pão de Açúcar Marketing.
Among the operational highlights, the film recalls that, in 2021, more than 50 stores were remodeled to meet the Generation 7 concept, in addition to implementing payment via Pix in e-commerce. Another novelty was the announcement of delivery of purchases in e-commerce with electric vehicles. In addition, in October the chain inaugurated Pão de Açúcar Fresh, officially launching the chain in the horticultural market.
