Until 12/14, all fans will be able to participate in the #OJogoNãoPara promotion on Kwai, app for creating and sharing short videos and official sponsor of the Men’s and Women’s Football Teams. The campaign, which is already live, brings activities within the platform in which the user must fulfill different missions to guarantee lucky numbers and compete for various prizes. In a time of great emotion for football, the Kwai I couldn’t choose any other theme for a promo and for the challenges other than sport and cheering for our Brazilian National Team in the World Cup.
On the special “#OJogoNãoPara” page in the app, the user will be informed about which activity is in effect, there will be six within a month, all with a different theme. The mechanics are simple: to compete for the prize of the week, you need to post content with the mission’s hashtag. After posting, the user gets a lucky number to compete for gifts ranging from exclusive t-shirts to official plushies of the Brazilian National Team, electronic devices, home appliances and more.
The first mission will be “Good Luck Selection” and will be in effect from 11/14 to 11/20. In it, the participant must post content on their profile with the hashtag #boasorteselecao, showing a positive message of encouragement for our idols who will compete in the championship. Those who participate win a lucky number to compete for mobile data packages and thus not run the risk of missing any bids or comments on the games directly from their device. In another mission, by posting the hashtag and the look with which he will enjoy the Selection games, the participant competes for gift certificates to buy clothes and give that “up” to the look.
At the end of the promotion, everyone who participates in at least one stage competes for a drawing of vouchers worth R$ 25,000 in cash to spend on whatever they want. Therefore, more than R$ 300,000 in prizes will be awarded until 12/14. The promotion regulations and other information can be consulted on the special “#OJogoNãoPara” page on Kwai.
Check out the promotional video made by Kwai:
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