Completing seven years in November, the OMZ agency, which was born from the union of founders with professional experience in media vehicles and financial markets in the areas of marketing analytics, reinforces its purposeful positioning as a strategic partner in the implementation of the data driven culture.
The partners Davi Simões (CEO), Mayra Cordeiro (Executive Director of Service and Creation) and Daniel Oliveira (Executive Director of Media and Planning) see, since the foundation of the agency, the indispensable premise of consultative relationships and the understanding of their clients by through its own analytical and creative methodology, capable of enhancing projects, brands and products.
This agency’s purposeful DNA guided them to establish a marketing analytics base with a commitment to information management with a strong focus on finding the best relationship between fair advertising prices and high quality communication, boosting media investments in a creative and efficient way.
Daniel Oliveira, Executive Director of Planning and Media at OMZ, explains:
“Today we have a team of statisticians, business administrators and economists with top-notch experience and training who work directly at the service of our clients through Confirmatória, our strategic boutique with a strong foundation in analytics and data science. We want to reinforce to the market the importance of a data-driven culture supporting the strategic direction of customers. We work on building a systematic and pragmatic methodology for decision-making on investments in communication, evaluating investments in media, celebrities, events and sponsorships in a holistic and analytical way.”
OMZ has clients such as Klabin, Gerdau and Votorantim Cimentos in its portfolio, and its analytical approach makes it possible to deliver to clients a combination of the most advanced statistical, econometrics and research techniques to place communication at the service of business strategy.
One of the great cases of OMZ is its partnership with Votorantim Cimentos, a global company of building materials and sustainable solutions, where the agency has been operating for almost a year focused on a data-driven culture.
Guilherme Maurina, General Manager of Marketing and Products at Votorantim Cimentos, says:
“We started the partnership with OMZ in 2022 with relevant projects for our product and institutional brands. The agency has developed assertive communication strategies looking at all our stakeholders, strengthening our relevance in the market and the quality of our products. OMZ’s data-driven culture has been a strong point in the construction of our projects.”
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