The campaign aims to give prominence to women behind the scenes of sport
Cimed announced the hiring of five influencers, wives of national team athletes, as part of the pharmaceutical company’s campaign on social networks for the World Cup.
The campaign aims to give prominence to these women who are behind the scenes, but who are also responsible for the success of athletes.
Those selected for the team are Carolina Cabrino, Belle Silva, Duda Fournier, Anna Casemiro and Taia Belloni, married to players Marquinhos, Thiago Silva, Paquet, Casemiro and Raphinha, respectively. The team is led by Fernanda Bachi, wife of the Brazilian national team’s assistant coach and son of coach Tite, Matheus Bachi.
We chose this team of superwomen who are a fundamental part of the success of the players in our national team. They are the ones who support them on a daily basis and that is why we wanted to bring them in to lead our campaign, explained Joo Adibe Marques, President of Cimed.
In addition to bringing backstage content that only they will have access to, the influencers will show their routine, which includes Cimed products, such as Lavitan, a vitamin complex and the main product in the brand’s portfolio that relates to the sports universe.
