The Disney Group sold all advertising quotas for the special programming on ESPN channels during the FIFA World Cup, held in Qatar. The event will start next Sunday (20th) and will be widely covered by the broadcaster, with debates and lots of information about the games and selections.
The advertising quota offered to the market was divided into two deliveries. The largest, called master sponsor, was closed with Sicredi, Galera Bet, Café Pilão, Motorola, Assist Card and Arcelormittal. The ESPN and Star+ channels will also have support quotaholders, who will also be integrated into the World Cup programming. In this case, the members of the group are Philco, LG, Playstation, Stihl and Samsung.
The Disney Group will provide intense coverage of the World Cup. On television, programs like SportsCenter, ESPN FC, ESPN F360 and ESPN F90 will bring all the information to the sports fan. Coverage also covers digital media, such as the PodCopa podcast and a lot of repercussions of the event on ESPN’s social media profiles.
The channels will have a series of professionals in Qatar to bring the backstage of the World Cup to subscribers. In addition to ESPN’s international team, Latin America will have 18 professionals in the country to carry out investigations, analyzes and reports for viewers.
In Brazil, ESPN’s programming will begin in the early hours of the day, live, to follow the entire World Cup. For the tournament, the group’s talent team gained the presence of Luís Fabiano, who will join other great names in the history of football, such as Zinho, Amoroso, Silas, Fábio Luciano, Zé Elias, Fernando Prass, Djalminha and Diego Lugano.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post Disney closes advertising package for programming at the 2022 World Cup appeared first on ADNEWS.
