November is already past the middle and with the World Cup just a few days away, the football atmosphere dominated the world of campaigns. Several idols from the football world, past and present, are making their presence felt in brand actions.
Even so, other brands also prepared very creative content, from partnerships to public awareness actions. This week’s TopPubli is here to remember the best campaigns of this week.
Check out the best campaigns of the week below:
Nike – Futverso
The “Footballverse” (Futverso) is Nike’s newest football campaign. It celebrates great stars who have been sponsored by the brand, past and present, and imagines a universe where everyone plays on the same turf. The garment was made with Nike’s historic belief in the infinite potential of the future of sport in mind. know more.
O Boticário and Netflix – Feel it in the Skin
In one of its most creative campaigns, the Apothecary teamed up with Netflix to make the fan of the series Sex Education, The Money Heist e Stranger Things “feel what happens in the series”, a creative concept that brings relaxed communication, generating connection with botilovers and fandons of the series, which are true phenomena on the streaming network. know more.
Clear – Corte Antizika
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Clear promotes the “Corte Clear Antizica” action, which guarantees Richarlison an unusual hairstyle as a way to protect himself from “zicas”. To remain firm and strong with focus on his goals, the star won a small branch of rue drawn next to his ear during the special cut, which was released in a video on the brand’s Instagram. know more.
ABREE – ABREE pro Novo
Created by the Execution agency, which takes over the client’s communication, the action “ABREE pro Novo” bets on the rhythm of pisêro as a soundtrack and on good humor to talk about the importance of recycling. In the main piece, several people appear dancing and handling their old products – reflecting, at every step, on how to take care of our planet. know more.
Adidas – Family Reunion
And closing the theme of the World Cup (this week), Adidas opened a new chapter in its “Impossible is Nothing” story. With a family full of stars, the brand starts one of its most diverse campaigns when it comes to football, bringing Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-min, Jude Bellingham, Pedro González López (Pedri), Serge Gnabry and Stormzy . know more.
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